Amazon Ads

News & Insights, Updates & Strategies

Practical Amazon advertising insights from the ExponentAds team - written to help you make smarter decisions and scale profitably.

Amazon Prime Day 2026 Is Here: What Sellers Should Be Doing Right Now
Amazon Ads

Amazon Prime Day 2026 Is Here: What Sellers Should Be Doing Right Now

Prime Day 2026 runs June 23-26. Success is rarely decided during the event - it's decided in the weeks before. Here's where to focus right now.

Himanshu | Founder - ExponentAds · June 2026
Alexa for Shopping Could Become Amazon Ads' Biggest Data Advantage
Amazon Ads

Alexa for Shopping Could Become Amazon Ads' Biggest Data Advantage

Amazon already knows what shoppers search, click, and buy. Alexa for Shopping could give it something more valuable: the conversation behind the purchase.

Himanshu | Founder - ExponentAds · June 2026
Amazon's AI Features Are Slowly Shifting How Shoppers Buy
Amazon Ads

Amazon's AI Features Are Slowly Shifting How Shoppers Buy

Amazon's new Auto Buy lets shoppers set a target price and wait. It's early, but the behavioral shift it represents has real implications for promotions.

Himanshu | Founder - ExponentAds · June 2026
The Keyword Metric Most Amazon Sellers Aren't Looking At
Amazon Ads

The Keyword Metric Most Amazon Sellers Aren't Looking At

Most sellers optimize on ACoS, RoAS, Sales, and CPC. But the Clicks-to-Order Ratio can completely change how you interpret keyword performance.

Himanshu | Founder - ExponentAds · June 2026