Privacy Policy

ExponentAds ("we," "us," or "our") provides a software platform that helps Amazon sellers, brands, and agencies manage and optimize their advertising. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and services.

By using ExponentAds, you agree to the practices described in this policy.

Account information: such as your name, email address, company name, and billing details when you register or subscribe. This may include personally identifiable information (PII).

Third-party account information: when you authorize a connection to your Amazon Seller, Vendor, or Advertising account, certain content and data from that account (for example, your account identifiers and existing advertising campaign data) may be transmitted into ExponentAds with your authorization. This information is covered by this Privacy Policy.

Amazon advertising data: through Amazon's official APIs, we access advertising and account data solely to provide our services, for example campaign performance, spend, and reporting metrics.

Usage information: basic technical data such as browser type, device information, and how you interact with our platform, used to maintain and improve the service.

We use cookies and similar technologies to keep you signed in, remember your preferences, and understand how our website and platform are used.

We may use analytics services to help us measure and improve performance. These services may set their own cookies. You can control or disable cookies through your browser settings, though some features of the platform may not function properly without them.

We use your information to operate, maintain, and improve the ExponentAds platform; to provide advertising management, automation, and reporting features; to communicate with you about your account and the service; and to comply with legal and contractual obligations.

We do not sell your personal information or your Amazon data to third parties.

Data obtained through Amazon's Advertising API and Selling Partner API is used exclusively to deliver the features you use within ExponentAds. Our handling of Amazon information complies with Amazon's applicable policies and developer agreements.

We access only the data necessary to provide our services, and you may disconnect your Amazon account at any time to revoke that access.

We may share information with trusted service providers who help us operate the platform (such as hosting and payment processing), under agreements that require them to protect your data. We do not otherwise share your data with third parties for their own purposes.

We may also release information where we believe in good faith that it is necessary to comply with the law, enforce our terms and agreements, prevent fraud, or protect the rights, property, or safety of ExponentAds, our users, or others.

We do not rent or sell your personal information to third parties for advertising purposes. However, in the event that our business or assets are acquired by, merged with, or transferred to a third party, your information may be transferred to the acquiring party as part of that transaction.

We use industry-standard security measures to protect your information, both in transit and at rest, and we restrict internal access on a need-to-know basis. While no system can guarantee absolute security, we work to protect your data using widely accepted practices.

ExponentAds may process and store information in countries other than the one in which you reside. Where we transfer data across borders, we take steps to ensure it remains protected in line with applicable data protection laws.

We retain your information for as long as your account is active or as needed to provide the service. You may request deletion of your data, after which we will remove it unless we are required to retain it for legal or operational reasons.

Depending on your location, you may have rights under data protection laws such as the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). These may include the right to access, correct, export, delete, or restrict the use of your personal information, and to object to certain processing.

To exercise any of these rights, contact us using the details below and we will respond in accordance with applicable law.

ExponentAds is a business tool intended for use by adults and is not directed at children. We do not knowingly collect personal information from children under the age of 16 (or under 13 in the United States). If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove it.

We may update this Privacy Policy from time to time. When we do, we will revise the effective date below and, where appropriate, notify you of significant changes.

If you have questions about this Privacy Policy or how we handle your data, contact us at hello@exponentads.com.