A Comprehensive View: Your Ads And Your Whole Business
Advertising never works in isolation. ExponentAds is extending beyond ad data to bring in your sales, inventory, pricing and brand insights, so every bid and budget decision is made with the full picture.
Arriving as we connect Amazon's Selling Partner API.
TACoS And Organic vs Ad Sales
Know If Ads Are Growing Your Business
See total sales next to ad sales for every product. TACoS (total advertising cost of sales) shows whether advertising is driving real growth or simply replacing sales you would have made organically.
- Data it uses
- Sales and traffic data.
- How it helps your ads
- Shift spend toward products where ads lift total sales, and pull back where they only cannibalise organic orders.
Inventory And Stock Alerts With Stock-Aware Bidding
Never Pay For Clicks You Can’t Convert
Track inventory levels for every advertised product. Get alerts before a product runs low, and let bidding respond automatically, lowering bids or pausing ads before stock runs out, then resuming when inventory is back.
- Data it uses
- Inventory levels.
- How it helps your ads
- No wasted spend on out-of-stock products, and no lost ranking from running dry mid-campaign.
Break-Even ACoS
Targets Based On Real Margins
Combine each product’s price with Amazon’s fees and your own product cost to find its true break-even ACoS. Set targets per product instead of one rule for everything.
- Data it uses
- Product pricing and Amazon fee estimates.
- How it helps your ads
- Bid confidently on profitable products and protect margins on thin ones.
Price, Deal And Buy Box Awareness
Advertise When It Pays Off Most
Know when a product has a deal or coupon running, and when it has lost the Buy Box or been suppressed. Boost bids during promotions, and stop advertising products that can’t win the sale.
- Data it uses
- Pricing, offers and listing status.
- How it helps your ads
- Spend lands where conversion is most likely, and nothing is wasted on listings shoppers can’t buy.
Brand Analytics Insights (For Brand Owners)
Find Opportunities Your Ads Are Missing
For brand owners, see search query performance, repeat purchase behaviour and products frequently bought together. Spot queries with organic sales but no ads, justify higher bids on products customers buy again, and discover cross-sell targeting ideas.
- Data it uses
- Brand Analytics reports (brand-registered sellers).
- How it helps your ads
- New keyword and product-targeting opportunities, and bids that reflect customer lifetime value.
Richer Product Views
Every Product, Clearly In View
Product titles, images and variations appear alongside ad performance, so it’s always clear which product and variation each result belongs to.
- Data it uses
- Product catalog details.
- How it helps your ads
- Faster, clearer decisions in product-level reports.
We request only the data these features need, and never buyer personal information.